{"id":4818,"date":"2022-05-02T16:59:22","date_gmt":"2022-05-02T19:59:22","guid":{"rendered":"https:\/\/temp.leadster.com.br\/blog\/?p=4818"},"modified":"2022-09-13T18:24:11","modified_gmt":"2022-09-13T21:24:11","slug":"case-agencia-impacto","status":"publish","type":"post","link":"https:\/\/leadster.com.br\/blog\/case-agencia-impacto\/","title":{"rendered":"Como a Ag\u00eancia Impac.to aumentou em 40% o volume de leads qualificados da Lumma Construtora utilizando a Leadster"},"content":{"rendered":"\n<p>Rodrigo \u00e9 S\u00f3cio e Diretor de Neg\u00f3cios da Impac.to, uma <strong>ag\u00eancia de marketing digital que ajuda as imobili\u00e1rias e construtoras do Brasil a aumentar as vendas<\/strong> integrando sistemas inteligentes. <\/p>\n\n\n\n<p>E foi o respons\u00e1vel por otimizar a gera\u00e7\u00e3o de leads qualificados para a Lumma Construtora implementando a Leadster.&nbsp;<\/p>\n\n\n\n<p>A construtora \u00e9 reconhecida pelo \u201cPadr\u00e3o Lumma\u201d, dado o cuidado e fino acabamento de seus empreendimentos imobili\u00e1rios, com clientes em 14 estados do Brasil e mais 11 pa\u00edses.\u00a0<\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/HRZboc1rq0U\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">O desafio encontrado<\/h2>\n\n\n\n<p>Considerando que mais de 60% dos usu\u00e1rios do site chegavam atrav\u00e9s de dispositivos m\u00f3veis, a dificuldade estava na cria\u00e7\u00e3o de uma comunica\u00e7\u00e3o assertiva com os visitantes.&nbsp;<\/p>\n\n\n\n<p>O desafio de captar a aten\u00e7\u00e3o dos leads qualificados que chegavam e convert\u00ea-los em oportunidades se fazia presente nas discuss\u00f5es da Lumma.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A solu\u00e7\u00e3o aplicada<\/h2>\n\n\n\n<p>A ag\u00eancia percebeu que era necess\u00e1rio dar um passo atr\u00e1s para dar dois \u00e0 frente.<\/p>\n\n\n\n<p>Primeiro, planejar a reformula\u00e7\u00e3o do site, e, ent\u00e3o, a inser\u00e7\u00e3o da Leadster ao ativar as campanhas para atrair tr\u00e1fego.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image size-large\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/site-lumma-acqua-1024x502.png\" alt=\"\" class=\"wp-image-4821\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/site-lumma-acqua-1024x502.png 1024w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/site-lumma-acqua-300x147.png 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/site-lumma-acqua-768x376.png 768w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/site-lumma-acqua-1536x753.png 1536w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/site-lumma-acqua-150x74.png 150w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/site-lumma-acqua.png 1912w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image size-large\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/01-3-1024x1024.jpg\" alt=\"\" class=\"wp-image-4822\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/01-3-1024x1024.jpg 1024w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/01-3-300x300.jpg 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/01-3-150x150.jpg 150w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/01-3-768x768.jpg 768w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/01-3-96x96.jpg 96w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/01-3.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image size-large\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/02-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-4823\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/02-1-1024x1024.jpg 1024w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/02-1-300x300.jpg 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/02-1-150x150.jpg 150w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/02-1-768x768.jpg 768w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/02-1-96x96.jpg 96w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/02-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Levando em conta que tem-se em m\u00e9dia 10 segundos para captar a aten\u00e7\u00e3o de um visitante, o texto de chamada para abrir o chatbot foi constru\u00eddo para complementar a comunica\u00e7\u00e3o da campanha de tr\u00e1fego.<\/p>\n\n\n\n<div class=\"wp-block-image size-large\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/home-lumma-1024x504.png\" alt=\"\" class=\"wp-image-4824\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/home-lumma-1024x504.png 1024w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/home-lumma-300x148.png 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/home-lumma-768x378.png 768w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/home-lumma-1536x757.png 1536w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/home-lumma-150x74.png 150w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/home-lumma.png 1892w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image size-full\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"490\" height=\"105\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/lumma-chamada.png\" alt=\"\" class=\"wp-image-4825\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/lumma-chamada.png 490w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/lumma-chamada-300x64.png 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/lumma-chamada-150x32.png 150w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/figure><\/div>\n\n\n\n<p>Dessa forma, a experi\u00eancia que come\u00e7ou com o canal de atra\u00e7\u00e3o foi complementada no site, para onde o visitante foi direcionado.<\/p>\n\n\n\n<p>J\u00e1 o uso de condicionais foi importante na estrat\u00e9gia para aumentar a produtividade da equipe de vendas, j\u00e1 que foram adicionadas algumas informa\u00e7\u00f5es na conversa para educar o visitante antes de entrar em contato via WhatsApp.<\/p>\n\n\n\n<div class=\"wp-block-image size-large\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"229\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/fluxo-lumma-condicionais-1024x229.png\" alt=\"\" class=\"wp-image-4819\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/fluxo-lumma-condicionais-1024x229.png 1024w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/fluxo-lumma-condicionais-300x67.png 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/fluxo-lumma-condicionais-768x172.png 768w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/fluxo-lumma-condicionais-1536x344.png 1536w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/fluxo-lumma-condicionais-150x34.png 150w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/fluxo-lumma-condicionais.png 1540w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image size-large\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"318\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/lumma-condicional-fluxo-1024x318.png\" alt=\"\" class=\"wp-image-4820\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/lumma-condicional-fluxo-1024x318.png 1024w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/lumma-condicional-fluxo-300x93.png 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/lumma-condicional-fluxo-768x239.png 768w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/lumma-condicional-fluxo-150x47.png 150w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/lumma-condicional-fluxo.png 1531w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cOs principais resultados que a Lumma obteve ap\u00f3s construir um site novo com a Impac.to e tamb\u00e9m trabalhar a gest\u00e3o de tr\u00e1fego foram: <strong>a Leadster como principal canal de convers\u00e3o do site e leads mais qualificados para o seu time comercial<\/strong>.\u201d<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Os resultados conquistados<\/h2>\n\n\n\n<p>Com um projeto de reformula\u00e7\u00e3o do site e inser\u00e7\u00e3o da Leadster para complementar a experi\u00eancia do usu\u00e1rio no site, a Impac.to aumentou em 40% o volume de leads gerados e em 20% as vendas da Lumma Construtora.<\/p>\n\n\n\n<div class=\"wp-block-image size-large\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/dashbord-lumma-junho-marco-1024x444.png\" alt=\"\" class=\"wp-image-4826\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/dashbord-lumma-junho-marco-1024x444.png 1024w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/dashbord-lumma-junho-marco-300x130.png 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/dashbord-lumma-junho-marco-768x333.png 768w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/dashbord-lumma-junho-marco-1536x666.png 1536w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/dashbord-lumma-junho-marco-150x65.png 150w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/dashbord-lumma-junho-marco.png 1621w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image size-full\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/lumma-comparacao-com-o-segmento.png\" alt=\"\" class=\"wp-image-4827\" width=\"609\" height=\"228\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/lumma-comparacao-com-o-segmento.png 817w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/lumma-comparacao-com-o-segmento-300x112.png 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/lumma-comparacao-com-o-segmento-768x288.png 768w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/lumma-comparacao-com-o-segmento-150x56.png 150w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cA Leadster foi fundamental nesse processo por duas situa\u00e7\u00f5es: a efici\u00eancia na comunica\u00e7\u00e3o e o direcionamento dos leads qualificados\u201d<\/p><\/blockquote>\n\n\n\n<p>&#8211; diz Rodrigo, complementando que isso permitiu um melhor aproveitamento dos contatos.<\/p>\n\n\n\n<p>Indo al\u00e9m da otimiza\u00e7\u00e3o dos resultados do cliente, Rodrigo implementou o chatbot da Leadster tamb\u00e9m no site da Impac.to e conquistou um aumento de 63% na gera\u00e7\u00e3o de leads qualificados e 35% novos clientes para a ag\u00eancia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00f3ximos passos<\/h2>\n\n\n\n<p>Como o canal de atra\u00e7\u00e3o, convers\u00e3o e qualifica\u00e7\u00e3o j\u00e1 est\u00e3o funcionando bem, a estrat\u00e9gia desenhada pela ag\u00eancia consiste em criar 2 novos fluxos com testes a\/b do CTA, um para a p\u00e1gina de categoria e outro para a p\u00e1gina do empreendimento &#8211; j\u00e1 que s\u00e3o p\u00e1ginas que recebem um tr\u00e1fego importante para o site.<\/p>\n\n\n\n<p>Para continuar otimizando os resultados, \u00e9 importante apostar nos testes de novas estrat\u00e9gias e contar com ferramentas intuitivas que facilitem o processo e an\u00e1lise de resultados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rodrigo \u00e9 S\u00f3cio e Diretor de Neg\u00f3cios da Impac.to, uma ag\u00eancia de marketing digital que ajuda as imobili\u00e1rias e construtoras do Brasil a aumentar as vendas integrando sistemas inteligentes. E foi o respons\u00e1vel por otimizar a gera\u00e7\u00e3o de leads qualificados para a Lumma Construtora implementando a Leadster.&nbsp; A construtora \u00e9 [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":4882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[92,40,45],"tags":[],"class_list":["post-4818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","category-geracao-de-leads","category-leadster"],"_links":{"self":[{"href":"https:\/\/leadster.com.br\/blog\/wp-json\/wp\/v2\/posts\/4818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadster.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadster.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadster.com.br\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/leadster.com.br\/blog\/wp-json\/wp\/v2\/comments?post=4818"}],"version-history":[{"count":0,"href":"https:\/\/leadster.com.br\/blog\/wp-json\/wp\/v2\/posts\/4818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadster.com.br\/blog\/wp-json\/wp\/v2\/media\/4882"}],"wp:attachment":[{"href":"https:\/\/leadster.com.br\/blog\/wp-json\/wp\/v2\/media?parent=4818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadster.com.br\/blog\/wp-json\/wp\/v2\/categories?post=4818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadster.com.br\/blog\/wp-json\/wp\/v2\/tags?post=4818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}