{"id":7821,"date":"2022-10-18T11:16:23","date_gmt":"2022-10-18T14:16:23","guid":{"rendered":"https:\/\/temp.leadster.com.br\/blog\/?p=7821"},"modified":"2024-04-22T11:42:11","modified_gmt":"2024-04-22T14:42:11","slug":"ferramentas-para-agencias-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/leadster.com.br\/blog\/ferramentas-para-agencias-de-marketing-digital\/","title":{"rendered":"34 Ferramentas para Ag\u00eancias de Marketing Digital Utilizarem Diariamente"},"content":{"rendered":"\n<p>Atualmente, \u00e9 indispens\u00e1vel utilizar ferramentas para ag\u00eancias de marketing digital.&nbsp;<\/p>\n\n\n\n<p>Afinal, com o advento da internet e das diversas inova\u00e7\u00f5es tecnol\u00f3gicas, fazer o uso de softwares e plataformas \u00e9 o que tornar\u00e1 o trabalho de sua ag\u00eancia mais din\u00e2mico, automatizado e produtivo.<\/p>\n\n\n\n<p>Pensando nisso, separamos aqui as 34 melhores ferramentas para voc\u00ea utilizar em sua ag\u00eancia de marketing. Vamos l\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 uma Ferramenta de Marketing Digital?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/O-que-e-uma-ferramenta-de-marketing-digital.webp\" alt=\"O que \u00e9 uma Ferramenta de Marketing Digital?\" class=\"wp-image-7831\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/O-que-e-uma-ferramenta-de-marketing-digital.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/O-que-e-uma-ferramenta-de-marketing-digital-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/O-que-e-uma-ferramenta-de-marketing-digital-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>As ferramentas de marketing digital <strong>s\u00e3o softwares desenvolvidos para automatizar as tarefas e otimizar o tempo de trabalho de sua ag\u00eancia<\/strong>.<\/p>\n\n\n\n<p>Elas foram projetadas para ajudar na an\u00e1lise de resultados, facilitar a gest\u00e3o das tarefas, integrar os times e melhorar a din\u00e2mica das equipes.<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><em><em><img decoding=\"async\" width=\"15\" height=\"15\" class=\"wp-image-2691\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2021\/08\/magnifying-glass.png\" alt=\"\"><\/em><\/em> <em>Leia tamb\u00e9m: <\/em><a href=\"https:\/\/leadster.com.br\/blog\/chatbots-online\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Chatbots Online j\u00e1 s\u00e3o Realidade de Milhares Empresas, Entenda o Crescimento Da Ferramenta<\/em><\/a><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">A Import\u00e2ncia de Utilizar as Ferramentas Certas na sua Ag\u00eancia de Marketing Digital<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/A-importancia-de-utilizar-as-ferrramentas-certas-na-sua-agencia-de-marketing-digital.webp\" alt=\"A Import\u00e2ncia de Utilizar as Ferramentas Certas na sua Ag\u00eancia de Marketing Digital\" class=\"wp-image-7832\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/A-importancia-de-utilizar-as-ferrramentas-certas-na-sua-agencia-de-marketing-digital.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/A-importancia-de-utilizar-as-ferrramentas-certas-na-sua-agencia-de-marketing-digital-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/A-importancia-de-utilizar-as-ferrramentas-certas-na-sua-agencia-de-marketing-digital-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Ao automatizar as tarefas e otimizar o tempo dos colaboradores, fazendo com que a produtividade aumente, as ferramentas para ag\u00eancias de marketing auxiliam a evoluir processos como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alcan\u00e7ar clientes em potencial;<\/li>\n\n\n\n<li>Converter os visitantes em clientes;<\/li>\n\n\n\n<li>Acompanhar e mensurar suas campanhas de marketing;<\/li>\n\n\n\n<li>Aumentar a produtividade para atingir o objetivo rapidamente;<\/li>\n\n\n\n<li>Proporcionar uma melhor experi\u00eancia ao usu\u00e1rio.<\/li>\n<\/ul>\n\n\n\n<pre class=\"wp-block-verse\"><em><em><img decoding=\"async\" width=\"15\" height=\"15\" class=\"wp-image-2691\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2021\/08\/magnifying-glass.png\" alt=\"\"><\/em><\/em> <em>Leia tamb\u00e9m: <\/em><a href=\"https:\/\/leadster.com.br\/blog\/automacao-de-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Automa\u00e7\u00e3o de Marketing: Como Fazer e Quais as Melhores Ferramentas do Mercado<\/em><\/a><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">34 Ferramentas de Marketing que Toda Ag\u00eancia deve Utilizar<\/h2>\n\n\n\n<p>Agora que voc\u00ea j\u00e1 sabe o que s\u00e3o as ferramentas de marketing e sua import\u00e2ncia para as ag\u00eancias, vamos aos 34 melhores softwares para voc\u00ea investir!<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><em><em><img decoding=\"async\" width=\"15\" height=\"15\" class=\"wp-image-2691\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2021\/08\/magnifying-glass.png\" alt=\"\"><\/em><\/em> <em>Leia tamb\u00e9m: <\/em><a href=\"https:\/\/leadster.com.br\/blog\/ferramentas-de-automacao-de-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>19 Melhores Ferramentas de Automa\u00e7\u00e3o de Marketing em 2022 \u2013 Com Avalia\u00e7\u00f5es!<\/em><\/a><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">Ferramentas de Marketing para SEO<\/h3>\n\n\n\n<p>Search Engine Optimization (SEO) \u00e9 um <strong>conjunto de t\u00e9cnicas que visam o aumento do tr\u00e1fego org\u00e2nico dos sites<\/strong>, otimizando as p\u00e1ginas da web para estarem bem posicionadas nos resultados de buscas de sites como o Google ou o Bing.<\/p>\n\n\n\n<p>As <a href=\"https:\/\/leadster.com.br\/blog\/melhores-ferramentas-de-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">melhores ferramentas de SEO<\/a> possuem funcionalidades como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Encontrar as melhores palavras-chave;<\/li>\n\n\n\n<li>Escrever os melhores t\u00edtulos e descri\u00e7\u00e3o de produtos;<\/li>\n\n\n\n<li>&nbsp;Fornecer relat\u00f3rios para an\u00e1lise de m\u00e9tricas;<\/li>\n\n\n\n<li>Elevar a experi\u00eancia de navega\u00e7\u00e3o no seu site.<\/li>\n<\/ul>\n\n\n\n<p>Logo abaixo voc\u00ea confere as melhores ferramentas para sua ag\u00eancia de marketing!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Google Search Console<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Google-Search-Console.webp\" alt=\"\" class=\"wp-image-7836\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Google-Search-Console.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Google-Search-Console-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Google-Search-Console-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>O <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search Console<\/a> \u00e9 uma ferramenta gratuita oferecida pelo Google, que permite <strong>analisar de perto o desempenho do seu site nas pesquisas<\/strong>.<\/p>\n\n\n\n<p>O software aponta informa\u00e7\u00f5es, como: impress\u00f5es, frequ\u00eancia de pesquisas no Google, quantidade de cliques e at\u00e9 mesmo poss\u00edveis erros no site.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. SEMrush<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/SEMrush.webp\" alt=\"\" class=\"wp-image-7837\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/SEMrush.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/SEMrush-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/SEMrush-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Tamb\u00e9m uma ferramenta de an\u00e1lise e diagn\u00f3stico de websites, o <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEMrush<\/a> \u00e9 perfeito para <strong>mensurar os resultados de seu site e estudar sobre os concorrentes<\/strong>. Algumas de suas funcionalidades s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Buscar as palavras-chave que seus concorrentes est\u00e3o utilizando;<\/li>\n\n\n\n<li>Conferir o posicionamento dos concorrentes na busca org\u00e2nica e tamb\u00e9m na busca paga para suas principais palavras-chave;<\/li>\n\n\n\n<li>Analisar os principais sites que possuem links para os sites de seus concorrentes;<\/li>\n\n\n\n<li>Hist\u00f3rico do volume de buscas org\u00e2nico de seu site e seus concorrentes.<\/li>\n<\/ul>\n\n\n\n<p>Lembrando que a ferramenta n\u00e3o \u00e9 gratuita e o valor do <strong>pacote m\u00ednimo \u00e9 de $119,95\/m\u00eas<\/strong>.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Screaming Frog<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Screaming-Frog.webp\" alt=\"\" class=\"wp-image-7838\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Screaming-Frog.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Screaming-Frog-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Screaming-Frog-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>O Screaming Frog \u00e9 um<strong> rastreador de sites, focado na melhoria do SEO<\/strong>, extraindo dados e fazendo auditoria para problemas comuns presentes nessa estrat\u00e9gia de marketing digital. Seu foco \u00e9 no SEO t\u00e9cnico.<\/p>\n\n\n\n<p>Com o SEO Spider, ferramenta do Screaming Frog, \u00e9 poss\u00edvel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Encontrar links quebrados e erros de servidor;<\/li>\n\n\n\n<li>Auditar redirecionamentos;<\/li>\n\n\n\n<li>Analisar t\u00edtulos e meta descri\u00e7\u00f5es;<\/li>\n\n\n\n<li>Identificar conte\u00fado duplicado;<\/li>\n\n\n\n<li>Identificar p\u00e1ginas bloqueadas por robots.txt e tags \u201cnoindex\u201d, \u201cnofollow\u201d e canonical;<\/li>\n\n\n\n<li>Gerar sitemaps xml;<\/li>\n\n\n\n<li>Visualizar a arquitetura do site em gr\u00e1ficos em \u00e1rvore e diagramas interativos;<\/li>\n\n\n\n<li>Integrar com o Google Analytics e Search Console <strong>(vers\u00e3o paga)<\/strong>;<\/li>\n\n\n\n<li>Renderizar sites e estruturas din\u00e2micas em javascript <strong>(vers\u00e3o paga)<\/strong>;<\/li>\n\n\n\n<li>Validar dados estruturados <strong>(vers\u00e3o paga)<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Al\u00e9m da vers\u00e3o gratuita, o <a href=\"https:\/\/www.screamingfrog.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Screaming Frog<\/a> possui a <strong>vers\u00e3o paga de $209\/por ano<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Ubersuggest<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Ubersuggest.webp\" alt=\"\" class=\"wp-image-7839\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Ubersuggest.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Ubersuggest-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Ubersuggest-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Criado por Neil Patel \u2013 especialista de marketing \u2013, o <a href=\"https:\/\/neilpatel.com\/br\/ubersuggest\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ubersuggest<\/a> \u00e9 denominado de ferramenta de SEO tudo-em-um. Isso se d\u00e1, pois com a ferramenta voc\u00ea tem<strong> acesso a um enorme banco de dados de palavras-chaves<\/strong>. Ele \u00e9 um dos principais concorrentes do SEMrush atualmente.<\/p>\n\n\n\n<p>Al\u00e9m dessa fun\u00e7\u00e3o, a ferramenta tamb\u00e9m oferece:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise de SERP (p\u00e1gina de resultados do buscador);<\/li>\n\n\n\n<li>Auditoria profunda de SEO;&nbsp;<\/li>\n\n\n\n<li>Banco de dados de palavras-chave atualizado com frequ\u00eancia.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">5. Answer The Public<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Answer-The-Public.webp\" alt=\"\" class=\"wp-image-7840\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Answer-The-Public.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Answer-The-Public-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Answer-The-Public-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>O <a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Answer The Public<\/a> \u00e9 a ferramenta que vai <strong>reunir ideias de conte\u00fado por meio de perguntas<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Ou seja, basta escrever uma palavra-chave no campo de pesquisas da plataforma que j\u00e1 v\u00e3o aparecer perguntas, preposi\u00e7\u00f5es, compara\u00e7\u00f5es, entre outros termos relacionados ao assunto que poder\u00e3o te ajudar a criar conte\u00fado otimizado para mecanismos de busca.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. Google Trends<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/google-trends.webp\" alt=\"\" class=\"wp-image-7841\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/google-trends.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/google-trends-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/google-trends-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>O <a href=\"https:\/\/trends.google.com.br\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends<\/a> \u00e9 a ferramenta que mostra as <strong>principais tend\u00eancias mundiais e regionais do buscador<\/strong>.<\/p>\n\n\n\n<p>Ao pesquisar por um termo, o software mostra os assuntos relacionados em alta. Lembre-se que voc\u00ea pode filtrar os resultados por regi\u00e3o, categoria, per\u00edodo e pesquisa na web.<\/p>\n\n\n\n<p>Isso pode te ajudar a criar conte\u00fado atualizado sobre assuntos em alta no momento, com maior possibilidade de interesse pelo p\u00fablico e viraliza\u00e7\u00e3o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">7. Google PageSpeed Insights<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Google-PageSpeed-Insights.webp\" alt=\"\" class=\"wp-image-7842\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Google-PageSpeed-Insights.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Google-PageSpeed-Insights-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Google-PageSpeed-Insights-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>O <a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google PageSpeed Insights<\/a>&nbsp; \u00e9 o respons\u00e1vel por <strong>analisar a velocidade de seu site<\/strong>.&nbsp;<\/p>\n\n\n\n<p>A ferramenta estuda o tempo de carregamento da p\u00e1gina e compara os dados para atribuir uma nota. A nota dada \u00e9 baseada nas boas pr\u00e1ticas definidas pelo Google para velocidade e performance de websites.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">8. Smush<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/smush.webp\" alt=\"\" class=\"wp-image-7844\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/smush.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/smush-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/smush-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>O plugin do WordPress <a href=\"https:\/\/br.wordpress.org\/plugins\/wp-smushit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smush<\/a> tem seu foco em acelerar<strong> o carregamento das imagens do seu site<\/strong>.<\/p>\n\n\n\n<p>Para isso, a ferramenta otimiza, redimensiona e comprime imagens grandes que podem prejudicar a velocidade de carregamento da sua p\u00e1gina.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">9. Check My Links<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Check-My-Links.webp\" alt=\"\" class=\"wp-image-7847\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Check-My-Links.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Check-My-Links-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Check-My-Links-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>A extens\u00e3o do Google Chrome, <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/check-my-links\/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Check My Links<\/a>, <strong>identifica links quebrados e inv\u00e1lidos nas p\u00e1ginas escolhidas<\/strong>.<\/p>\n\n\n\n<p>Mesmo que essa funcionalidade j\u00e1 esteja presente em outros softwares, essa ferramenta \u00e9 \u00fatil para fazer aquele check mais r\u00e1pido e preciso.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">10. Help a Reporter Out (HARO)<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Help-a-Reporter-Out-HARO.webp\" alt=\"\" class=\"wp-image-7848\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Help-a-Reporter-Out-HARO.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Help-a-Reporter-Out-HARO-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Help-a-Reporter-Out-HARO-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>O <a href=\"https:\/\/www.helpareporter.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Help a Reporter Out (HARO)<\/a> \u00e9 ferramenta para aqueles que desejam <strong>construir backlinks fortes<\/strong>.<\/p>\n\n\n\n<p>O HARO conecta voc\u00ea a jornalistas, auxiliando no networking para aparecer em sites de not\u00edcias e ve\u00edculos de imprensa.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">11. Linkstant<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Linkstant.webp\" alt=\"\" class=\"wp-image-7850\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Linkstant.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Linkstant-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Linkstant-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>O <a href=\"https:\/\/www.linkstant.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Linkstant<\/a> permite que voc\u00ea receba uma notifica\u00e7\u00e3o toda vez que seu site for referenciado em outro.<\/p>\n\n\n\n<p>Com isso, voc\u00ea fica sabendo sobre todos os backlinks recebidos, possibilitando a an\u00e1lise da relev\u00e2ncia e abrang\u00eancia do seu post.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ferramentas de Marketing para M\u00eddia Paga<\/h3>\n\n\n\n<p>A m\u00eddia paga \u00e9 uma \u00f3tima estrat\u00e9gia para seu planejamento de marketing digital, com ela voc\u00ea aumenta as chances do p\u00fablico encontrar a sua empresa e, consequentemente, suas vendas.<\/p>\n\n\n\n<p>Pensando nisso, vamos \u00e0s quatro melhores ferramentas para <a href=\"https:\/\/leadster.com.br\/blog\/como-captar-clientes-para-agencia-de-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">ag\u00eancias de marketing<\/a> para m\u00eddia paga!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/leadster.com.br\/midia-paga\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Banner_pillar_page_midia-paga-1024x341.webp\" alt=\"\" class=\"wp-image-7691\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Banner_pillar_page_midia-paga-1024x341.webp 1024w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Banner_pillar_page_midia-paga-300x100.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Banner_pillar_page_midia-paga-768x256.webp 768w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Banner_pillar_page_midia-paga-150x50.webp 150w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Banner_pillar_page_midia-paga.webp 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">12. Facebook Ads &#8211; Gerenciador de An\u00fancios<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/meta-ads.webp\" alt=\"\" class=\"wp-image-7853\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/meta-ads.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/meta-ads-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/meta-ads-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>O <a href=\"https:\/\/pt-br.facebook.com\/business\/ads\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Ads<\/a> \u00e9 um sistema de m\u00eddia paga focado em <strong>an\u00fancios do grupo Meta,<\/strong> ou seja, inclui o pr\u00f3prio<strong> Facebook e Instagram<\/strong>.<\/p>\n\n\n\n<p>Com a ferramenta \u00e9 poss\u00edvel criar, segmentar e personalizar ao m\u00e1ximo os seus an\u00fancios para estas redes sociais.<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><em>Saiba mais: <\/em><a href=\"https:\/\/leadster.com.br\/blog\/como-anunciar-no-facebook-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>O que \u00e9 e Como Anunciar no Facebook Ads<\/em><\/a><\/pre>\n\n\n\n<h4 class=\"wp-block-heading\">13. Google Ads<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/google-ads-7.webp\" alt=\"Google Ads\" class=\"wp-image-7906\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/google-ads-7.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/google-ads-7-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/google-ads-7-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n<p>No <a href=\"https:\/\/ads.google.com\/intl\/pt-BR_br\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads<\/a> voc\u00ea pode criar <strong>an\u00fancios divulgados no pr\u00f3prio servi\u00e7o de pesquisa e tamb\u00e9m em sites ligados a ele<\/strong>.<\/p>\n\n\n\n<p>Com a ferramenta, al\u00e9m de ter nas m\u00e3os a cria\u00e7\u00e3o do an\u00fancio, voc\u00ea ainda analisa as quest\u00f5es de investimento e acompanha o alcance de cada divulga\u00e7\u00e3o.<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><em>Saiba mais: <\/em><a href=\"https:\/\/leadster.com.br\/blog\/como-anunciar-no-google-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>O que \u00e9 e Como Anunciar no Google Ads<\/em><\/a><\/pre>\n\n\n\n<h4 class=\"wp-block-heading\">14. Adbeat&nbsp;<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/ad-beat.webp\" alt=\"\" class=\"wp-image-7859\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/ad-beat.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/ad-beat-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/ad-beat-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>O <a href=\"https:\/\/www.adbeat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adbeat<\/a> \u00e9 a ferramenta para<strong> acompanhar os seus concorrentes<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Com ele voc\u00ea poder\u00e1 ver todos os an\u00fancios feitos pelos anunciantes particulares. Isso facilita o encontro de concorrentes que talvez voc\u00ea nem sequer sabia da exist\u00eancia.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">15. SocialAdNinja&nbsp;<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/ads-ninja.webp\" alt=\"\" class=\"wp-image-7862\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/ads-ninja.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/ads-ninja-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/ads-ninja-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Mais uma ferramenta de acompanhamento, o <a href=\"https:\/\/www.adsninja.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SocialAdNinja<\/a> tem um <strong>banco de dados com 400 mil an\u00fancios com <em>pay per click<\/em> (PPC)<\/strong>.<\/p>\n\n\n\n<p>Com ele, al\u00e9m de fazer o acompanhamento de an\u00fancios como do Facebook Ads, sua ag\u00eancia pode identific\u00e1-los de forma segmentada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ferramentas de Marketing para CMS<\/h3>\n\n\n\n<p>O<em> Content Management System<\/em>, Sistema de Gest\u00e3o de Conte\u00fado, ou apenas CMS, tem a funcionalidade b\u00e1sica de <strong>permitir a publica\u00e7\u00e3o e o gerenciamento do conte\u00fado de sites<\/strong>.<\/p>\n\n\n\n<p>Vamos \u00e0s tr\u00eas melhores plataformas para voc\u00ea investir!<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><em>Leia tamb\u00e9m: <\/em><a href=\"https:\/\/leadster.com.br\/blog\/como-criar-um-site-de-vendas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Como Criar um Site de Vendas \u2013 Dicas e Ferramentas<\/em><\/a><\/pre>\n\n\n\n<h4 class=\"wp-block-heading\">16.&nbsp; WordPress (gratuito)<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/WordPress.webp\" alt=\"\" class=\"wp-image-7865\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/WordPress.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/WordPress-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/WordPress-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>A plataforma de CMS mais famosa do mundo todo, <a href=\"https:\/\/br.wordpress.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a>, \u00e9 <strong>gratuita<\/strong> e pode ser utilizada para <strong>cria\u00e7\u00e3o de blogs, portf\u00f3lios, lojas virtuais<\/strong>, entre outros projetos.&nbsp;<\/p>\n\n\n\n<p>Seu grande diferencial \u00e9 a interface intuitiva e seus diversos plugins personalizados, auxiliando a enriquecer a experi\u00eancia do usu\u00e1rio.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">17. Joomla&nbsp;<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/joomla.webp\" alt=\"\" class=\"wp-image-7866\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/joomla.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/joomla-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/joomla-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>O <a href=\"https:\/\/www.joomla.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Joomla<\/a> \u00e9 um <strong>CMS de c\u00f3digo aberto<\/strong> que possui extens\u00f5es de forma similar aos plugins do WordPress. Essas extens\u00f5es ajudam na otimiza\u00e7\u00e3o de SEO, personaliza\u00e7\u00e3o e sa\u00fade do site.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">18.&nbsp; Wix&nbsp;<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/wix-1.webp\" alt=\"\" class=\"wp-image-7902\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/wix-1.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/wix-1-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/wix-1-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>O <a href=\"https:\/\/wixstats.com\/?a=81788&amp;oc=8&amp;c=7&amp;s1=\" target=\"_blank\" rel=\"noreferrer noopener\">Wix<\/a> \u00e9 baseado no princ\u00edpio de que <strong>todos podem criar seu pr\u00f3prio site e estarem online<\/strong>. Por isso, a cria\u00e7\u00e3o do site \u00e9 facilitada, <a href=\"https:\/\/leadster.com.br\/blog\/como-colocar-botao-do-whatsapp-no-wix\/\" data-type=\"URL\" data-id=\"https:\/\/leadster.com.br\/blog\/como-colocar-botao-do-whatsapp-no-wix\/\" target=\"_blank\" rel=\"noreferrer noopener\">com editores de arrastar e soltar<\/a> e modelos prontos.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ferramentas de Marketing para Analytics<\/h3>\n\n\n\n<p>As ferramentas de marketing para analytics nada mais s\u00e3o do que softwares desenvolvidos para aumentar e melhorar a an\u00e1lise de dados, comportamento e resultados de sua ag\u00eancia.<\/p>\n\n\n\n<p>Por meio delas que voc\u00ea far\u00e1 a mensura\u00e7\u00e3o do andamento de suas estrat\u00e9gias e poder\u00e1 entender como planejar os pr\u00f3ximos passos.<\/p>\n\n\n\n<p>Por isso, confira logo abaixo as quatro principais ferramentas de marketing para analytics.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">19. SimilarWeb&nbsp;<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/similarweb.webp\" alt=\"\" class=\"wp-image-7869\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/similarweb.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/similarweb-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/similarweb-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>O <a href=\"https:\/\/www.similarweb.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Similar Web<\/a>, ferramenta de an\u00e1lise e monitoramento de competitividade, oferece dados do site, como <strong>fontes de tr\u00e1fego, melhores conte\u00fados, engajamento social<\/strong> etc.<\/p>\n\n\n\n<p>Al\u00e9m de sua vers\u00e3o gratuita, a ferramenta oferece planos pagos a partir de $99\/por m\u00eas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">20. Google Analytics (Gratuito)<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/google-analytics.webp\" alt=\"\" class=\"wp-image-7874\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/google-analytics.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/google-analytics-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/google-analytics-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Para conferir o desempenho de seu site, basta criar uma conta no <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>.<\/p>\n\n\n\n<p>E, para obter um relat\u00f3rio com informa\u00e7\u00f5es relevantes, como <strong>n\u00famero de visualiza\u00e7\u00f5es, p\u00e1ginas de maior acesso, tempo de navega\u00e7\u00e3o e volume de buscas<\/strong>, basta inserir um c\u00f3digo JavaScript em cada uma das p\u00e1ginas do seu site. <a href=\"https:\/\/leadster.com.br\/blog\/google-analytics-para-gerar-conversoes\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/leadster.com.br\/blog\/google-analytics-para-gerar-conversoes\/\" rel=\"noreferrer noopener\">Saiba mais<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">21. CloudFlare<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/CloudFlare.webp\" alt=\"\" class=\"wp-image-7875\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/CloudFlare.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/CloudFlare-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/CloudFlare-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>O <a href=\"https:\/\/www.cloudflare.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CloudFlare<\/a> \u00e9 a ferramenta ideal para aplicar recursos de seguran\u00e7a em redes internas, servindo tamb\u00e9m como um software de an\u00e1lise de dados.<\/p>\n\n\n\n<p>Por meio dele \u00e9 poss\u00edvel analisar a performance de seu site e, principalmente, o desempenho.<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><em>Leia tamb\u00e9m: <\/em><a href=\"https:\/\/leadster.com.br\/blog\/gestao-de-agencia-de-publicidade\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>7 Dicas para Fazer uma Boa Gest\u00e3o de Ag\u00eancia de Publicidade<\/em><\/a><\/pre>\n\n\n\n<h4 class=\"wp-block-heading\">22. Open Site Explorer (gratuito)<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/moz-1.webp\" alt=\"\" class=\"wp-image-7903\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/moz-1.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/moz-1-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/moz-1-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Se voc\u00ea quer um <strong>motor de busca de links, que fornece informa\u00e7\u00f5es de p\u00e1ginas e dom\u00ednios<\/strong>, o <a href=\"https:\/\/moz.com\/researchtools\/ose\/\" target=\"_blank\" rel=\"noreferrer noopener\">Open Site Explorer<\/a> \u00e9 a sua ferramenta.<\/p>\n\n\n\n<p>De forma gratuita, voc\u00ea poder\u00e1 comparar perfis de liga\u00e7\u00e3o para at\u00e9 cinco websites diferentes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ferramentas para Marketing de Conte\u00fado<\/h3>\n\n\n\n<p>O marketing de conte\u00fado ajuda sua empresa a se conectar com o p\u00fablico por meio do <a href=\"https:\/\/leadster.com.br\/blog\/inbound-ou-outbound-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">inbound marketing<\/a>. Ou seja, ao apostar em conte\u00fados como blogs, <a href=\"https:\/\/leadster.com.br\/blog\/melhores-ferramentas-de-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-mail marketing<\/a>, redes sociais, <a href=\"https:\/\/leadster.com.br\/blog\/ferramentas-de-landing-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing pages<\/a>, entre outros, voc\u00ea tornar\u00e1 o seu neg\u00f3cio mais conhecido.<\/p>\n\n\n\n<p>Para auxiliar o seu processo de cria\u00e7\u00e3o de conte\u00fado e guiar o usu\u00e1rio por todas as etapas do funil de convers\u00e3o, vamos \u00e0s cinco melhores ferramentas para marketing de conte\u00fado!<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><em>Leia tamb\u00e9m: <\/em><a href=\"https:\/\/leadster.com.br\/blog\/plataformas-para-captar-clientes\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>18 Exemplos de Plataformas Para Captar Clientes Online \u2013 E seus Benef\u00edcios<\/em><\/a><\/pre>\n\n\n\n<h4 class=\"wp-block-heading\">23. Rock Studio<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/rock-studio.webp\" alt=\"\" class=\"wp-image-7876\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/rock-studio.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/rock-studio-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/rock-studio-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>A <a href=\"https:\/\/app.rockcontent.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rock Studio<\/a> \u2013 plataforma de Marketing de Conte\u00fado da Rock Content \u2013 proporciona o <strong>contato da ag\u00eancia com analistas especializados em conte\u00fado<\/strong>, que pensam nas melhores estrat\u00e9gias para o crescimento de seu neg\u00f3cio atrav\u00e9s do conte\u00fado.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">24. Headline Analyzer<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Headline-Analyzer.webp\" alt=\"\" class=\"wp-image-7877\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Headline-Analyzer.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Headline-Analyzer-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Headline-Analyzer-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>O objetivo da <a href=\"https:\/\/coschedule.com\/headline-analyzer\" target=\"_blank\" rel=\"noreferrer noopener\">Headline Analyzer<\/a> \u00e9 levar equil\u00edbrio entre o impacto que o t\u00edtulo causar\u00e1 no usu\u00e1rio e como essa escolha vai impactar o SEO.<\/p>\n\n\n\n<p>Ou seja, o software vai analisar os t\u00edtulos de seus blogposts.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">25. Draft (gratuito)<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/draft.webp\" alt=\"\" class=\"wp-image-7878\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/draft.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/draft-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/draft-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Se voc\u00ea est\u00e1 buscando por uma <strong>ferramenta de gerenciamento para estrat\u00e9gias de conte\u00fado<\/strong>, o <a href=\"https:\/\/draftin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Draft<\/a> \u00e9 a plataforma ideal.<\/p>\n\n\n\n<p>A ferramenta otimiza todo o processo de cria\u00e7\u00e3o de conte\u00fado, centralizando membros da equipe, oferecendo um ambiente completo, trocando informa\u00e7\u00f5es e at\u00e9 mesmo fazendo a corre\u00e7\u00e3o de posts.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">26. Sweet Process&nbsp;<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Sweet-Process.webp\" alt=\"\" class=\"wp-image-7879\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Sweet-Process.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Sweet-Process-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Sweet-Process-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Tamb\u00e9m visando a otimiza\u00e7\u00e3o da produ\u00e7\u00e3o de conte\u00fado, a <a href=\"https:\/\/www.sweetprocess.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sweet Process<\/a> oferece fun\u00e7\u00f5es como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cria\u00e7\u00e3o de checklists;<\/li>\n\n\n\n<li>Compartilhamento de conte\u00fados escritos e de v\u00eddeo.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Ou seja, ele foca na documenta\u00e7\u00e3o de processos, visando a produ\u00e7\u00e3o do time de marketing e conte\u00fado.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">27. Harvest<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/harvest.webp\" alt=\"\" class=\"wp-image-7880\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/harvest.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/harvest-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/harvest-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>A <a href=\"https:\/\/www.getharvest.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Harvest<\/a> \u00e9 a ferramenta que ir\u00e1 <strong>monitorar o tempo<\/strong> utilizado em toda o processo de cria\u00e7\u00e3o de conte\u00fado, auxiliando na organiza\u00e7\u00e3o da equipe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ferramentas de Marketing para Design<\/h3>\n\n\n\n<p>Para finalizar nosso conte\u00fado completo sobre as ferramentas para ag\u00eancia de marketing digital, vamos agora \u00e0s plataformas que v\u00e3o auxiliar toda a equipe de design!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">28. Canva&nbsp;<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/canva.webp\" alt=\"\" class=\"wp-image-7884\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/canva.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/canva-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/canva-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>O <a href=\"https:\/\/www.canva.com\/pt_br\/modelos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Canva<\/a> \u00e9 uma ferramenta baseada na nuvem, nele voc\u00ea pode <strong>criar imagens \u00fanicas para compartilhar onde quiser.<\/strong><\/p>\n\n\n\n<p>A plataforma possibilita criar designs do zero, al\u00e9m de ser muito utilizada para as redes sociais, j\u00e1 que tem a funcionalidade de criar ilustra\u00e7\u00f5es com as dimens\u00f5es espec\u00edficas de cada uma.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">29. TinyPNG&nbsp;<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/TinyPNG.webp\" alt=\"\" class=\"wp-image-7885\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/TinyPNG.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/TinyPNG-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/TinyPNG-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>A <a href=\"https:\/\/tinypng.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TinyPNG<\/a> \u00e9 a ferramenta perfeita para quem est\u00e1 buscando formas de <strong>comprimir imagens em PNG e JPEG, garantindo a qualidade dos materiais<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">30. Issuu&nbsp;<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/issuu.webp\" alt=\"\" class=\"wp-image-7886\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/issuu.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/issuu-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/issuu-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>A ferramenta do <a href=\"https:\/\/issuu.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Issuu<\/a> tem foco na <strong>cria\u00e7\u00e3o de revistas online e lookbooks<\/strong>, chamando a aten\u00e7\u00e3o principalmente em sua identidade visual.<\/p>\n\n\n\n<p>O Issuu tem a uma vers\u00e3o gratuita e seus planos pagos iniciam por $19\/m\u00eas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">31. GIMP&nbsp;<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/GIMP.webp\" alt=\"\" class=\"wp-image-7888\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/GIMP.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/GIMP-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/GIMP-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>O <a href=\"https:\/\/www.gimp.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">GIMP<\/a> se <strong>assemelha muito ao Photoshop<\/strong> e, melhor ainda, ele \u00e9 gratuito!<\/p>\n\n\n\n<p>Com ele voc\u00ea pode criar visuais impactantes para o seu conte\u00fado.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">32. Resize.it<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/resize.webp\" alt=\"\" class=\"wp-image-7904\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/resize.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/resize-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/resize-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>O <a href=\"https:\/\/resizeimage.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Resize.it<\/a> \u00e9 uma ferramenta de redimensionamento de imagens online. Seu objetivo \u00e9 adequar as imagens baixadas da internet para as dimens\u00f5es corretas para a publica\u00e7\u00e3o.<\/p>\n\n\n\n<p>Esse recurso \u00e9 muito utilizado em artigos, ebooks e PDFs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">33. Slideshare (pago, mas com vers\u00e3o gratuita)<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Slideshare.webp\" alt=\"\" class=\"wp-image-7889\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Slideshare.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Slideshare-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Slideshare-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Mesmo sem tanto destaque, o <a href=\"https:\/\/slideshare.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slideshare<\/a> \u00e9 uma \u00f3tima op\u00e7\u00e3o para aqueles que <strong>criam apresenta\u00e7\u00f5es<\/strong> para chamar a aten\u00e7\u00e3o para um produto, recurso ou servi\u00e7o no site.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">34. Studio<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Studio.webp\" alt=\"\" class=\"wp-image-7890\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Studio.webp 750w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Studio-300x160.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/10\/Studio-150x80.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>O <a href=\"https:\/\/rockcontent.com\/br\/produtos\/studio\/agencias\/\" target=\"_blank\" rel=\"noreferrer noopener\">Studio<\/a> \u00e9 uma \u00f3tima op\u00e7\u00e3o para <strong>gerenciar as demandas de marketing digital de forma bem visual<\/strong> e simples.<\/p>\n\n\n\n<p>A ferramenta \u00e9 essencial para acompanhar o desenvolvimento de todas as pe\u00e7as produzidas, por meio do menu em kanban.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Chegamos ao fim de nosso conte\u00fado mais do que completo sobre ferramentas para ag\u00eancias de marketing digital. Comente o que voc\u00ea achou!<\/p>\n\n\n\n<p>Mas, se voc\u00ea chegou at\u00e9 aqui, clica na imagem abaixo e se liga nesse b\u00f4nus que preparamos para voc\u00ea, porque ele vai fazer com que voc\u00ea impulsione ainda mais os seus resultados. \ud83e\udd2d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/leadster.com.br\/materiais\/comprovando-resultados-com-dados-agencias\/?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=ebook_comprovando_resultados_agencias&amp;utm_content=banner\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"384\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2024\/04\/Copia-de-Banner-1-1024x384.webp\" alt=\"\" class=\"wp-image-15579\" srcset=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2024\/04\/Copia-de-Banner-1-1024x384.webp 1024w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2024\/04\/Copia-de-Banner-1-300x113.webp 300w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2024\/04\/Copia-de-Banner-1-768x288.webp 768w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2024\/04\/Copia-de-Banner-1-1536x576.webp 1536w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2024\/04\/Copia-de-Banner-1-2048x769.webp 2048w, https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2024\/04\/Copia-de-Banner-1-150x56.webp 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Atualmente, \u00e9 indispens\u00e1vel utilizar ferramentas para ag\u00eancias de marketing digital.&nbsp; Afinal, com o advento da internet e das diversas inova\u00e7\u00f5es tecnol\u00f3gicas, fazer o uso de softwares e plataformas \u00e9 o que tornar\u00e1 o trabalho de sua ag\u00eancia mais din\u00e2mico, automatizado e produtivo. Pensando nisso, separamos aqui as 34 melhores ferramentas [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[92],"tags":[],"class_list":["post-7821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"_links":{"self":[{"href":"https:\/\/leadster.com.br\/blog\/wp-json\/wp\/v2\/posts\/7821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadster.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadster.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadster.com.br\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/leadster.com.br\/blog\/wp-json\/wp\/v2\/comments?post=7821"}],"version-history":[{"count":2,"href":"https:\/\/leadster.com.br\/blog\/wp-json\/wp\/v2\/posts\/7821\/revisions"}],"predecessor-version":[{"id":15603,"href":"https:\/\/leadster.com.br\/blog\/wp-json\/wp\/v2\/posts\/7821\/revisions\/15603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadster.com.br\/blog\/wp-json\/wp\/v2\/media\/7829"}],"wp:attachment":[{"href":"https:\/\/leadster.com.br\/blog\/wp-json\/wp\/v2\/media?parent=7821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadster.com.br\/blog\/wp-json\/wp\/v2\/categories?post=7821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadster.com.br\/blog\/wp-json\/wp\/v2\/tags?post=7821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}